Suchergebnisse

In 2008, actor Chiranjeevi founded the political party Praja Rajyam (People's Rule) and carried the emotional style of the compassionate angry man from the silver screen onto the electoral platform of the South Indian state Andhra Pradesh. Although Chiranjeevi had secured his place as the most successful star of popular Telugu cinema through the genre of the mass film in the 1980s, the 'Megastar' failed to mobilise a majority of his fans to become his voters. The article addresses the tensions between the politics of representation on the screen and on the campaign trail by focusing on the image of Chiranjeevi as a leader figure and the feeling community that complemented his emotional style. It suggests that when the star suddenly transformed his image from an angry rebel to that of a compassionate patron, his emotional style stopped resonating with the feeling community his own films had created.

The article advocates the importance of studying conceptual meaning and change in modern mass media and highlights the significance of conceptual intermediality. The article first analyzes anger in Hindi cinema as an audiovisual key concept within the framework of an Indian national ideology. It explores how anger and the Indian angry young man became popularized, politicized, and stereotyped by popular films and print media in India in the 1970s and 1980s. The article goes on to advocate for extending conceptual history beyond language on theoretical grounds and identifies two major obstacles in political iconography: the methodological subordination of visuals to language in the negotiation of meaning, and the distinction of emotion and reason by assigning them functionally to different sign systems.